Senior beauty leadership, on demand.
Twin gives beauty and beauty-tech founders the executive bench they'd otherwise only get by hiring in-house — creative, regulatory, marketing, and commercial leadership built by people who've taken brands through Sephora, Nordstrom, and Ulta's front doors. Not an agency on the outside looking in. The team a founder would hire, if they could hire one person who was five.
Formulation
Product development, claims, and regulatory groundwork — FTC, FDA, MoCRA.
Brand World
Creative direction, brand voice, and a digital footprint built to convert.
Shelf
Go-to-market, full-funnel marketing, and a first purchase order.
One signature, two layers.
The Twin mark is built from a single idea: every form, doubled. A soft rose layer sits in front; a signal-red echo sits just behind it, offset right. It's the logo explaining the company before a word is read.
On dark or busy backgrounds, drop the echo and render the mark in one flat tone — see the business card back in section 06.
Warm canvas, one sharp accent.
Mostly cream and ink, so the work reads premium and quiet. Red is used like a signature — sparingly, where it counts. Click any swatch to copy its hex.
A rough split that keeps things calm: roughly 70% cream/paper, 20% ink for type, and 10% red for the one thing on a page that should pull the eye first. Rose stays close to the mark — it's an echo, not a second accent.
Three faces, three jobs.
A tall display face for the logotype and big moments, a quiet grotesque for everything you read, and a slim italic kept for the rare aside — exactly how it appears in the wild today.
Set in regular weight, Jost carries every paragraph in this guide — clean, geometric, and easy at small sizes, with enough warmth not to feel corporate.
The Echo & The Spark.
Two small devices do most of the brand's heavy lifting. The Echo — the doubled, offset letterform — belongs to the logotype alone, so it stays special. The Spark is the free-floating mark that punctuates everything else: a divider, a bullet, a wink.
A small look at it working.
Two everyday pieces — a business card and a pair of social templates — built directly from the system above.